Sisters In Style: L'Oreal Steam Pod x Bench Fix Salon launch

For the first time, two world class brands combine their expertise to create a revolutionary tool: Steampod. Result of a collaborative partnership between L’Oréal Professionnel and Rowenta, Steampod is the first ever hair smoothing iron that delivers a continuous stream of high-pressure steam. Steampod’s flawless technology and associated care products guarantee never-before-seen results that could spark a new hair revolution.

Of course, we did not miss this great opportunity to be one of the few lucky people to first experience this innovation in hair care.

Steampod hair care products, the very first Pro-Keratin steam-activated product range. (SRP - Xtenso Care Shampoo (230ml): PHP 400 | Masque (500ml): PHP 1350)

The people behind this event. (L-R: Ceasar Sitchon from Fix Trinoma, Hermes Mondido from Studio Fix by Alex Carbonell, Gino Cruz, L’Oreal Professionnel Brand Manager, Keti Maderazo of Bench Fix Salon, Anabelle Delos Reyes from Fix Serendra and Manuelito De Guzman, Educator at Fix Training Center.)

Zvyka decided to lose the curls and give straight hair a try.

Ceasar Sitchon assessing Zvyka’s hair.

The very meticulous process of Keratin Steam Bond. You can be sure that you’re getting the best in hair care. (SRP – Keratin Steam Bond (Long): PHP 7500 | (Short): PHP 6000)

And ta da!

Oh so shiny! According to Zvyka, apart from the shiny, smooth and straight hair, what she loved most about the result was the noticeable less hair fall, which is unusual for newly treated hair. Awesome, right?

If you want to know more about Steam Pod, keep reading!

After five years of research and development and eight patents, developed by hairdressers for hairdressers, Steampod has become a professional in-salon straightening and smoothing tool, which can also be used to add texture and movement to the hair. The results:

Repaired, nourished hair

Smoothed, sealed ends

Brilliant shine

Long-lasting results

Ultimate Care from Pro-Keratin and steam

L’Oréal demonstrated to show the “thermal shock effect” of normal iron versus Steampod by pressing iron onto cloth for 3 minutes. The result? It showed that iron produces a “burnt” effect while Steampod doesn’t which then prevents hair cuticle damage.

Hair Revolution Reinforced by Innovation: Steampod with Rowenta

Steampod is the world’s first hair smoothing iron that delivers a continuous stream of pressurized steam from an in-built steam generator. This is in partnership with Rowenta, the world leader in household appliances and inventor of steam iron.

As the name suggests, the key element is steam. Steam:

Gently opens up the cuticle delivering the treatment into the core

Gradually heats the hair preventing heat shock to prevent cuticle damage

Smooths down the cuticle sealing the ends for a flawless finish

Hair Revolution Supported By The Right Partner: Bench Fix Salon

The power of this technology is in the X-tenso Care products used for Keratin Steam Bond and Keratin Steam Care services which are available first at Bench Fix Salons, one of the fastest growing salons in the country with innovative and highly creative team of hair artists.

Keratin Steam Care Service gives an anti-frizz smoothing effect that can last up to 3 days, if used for normal to slightly sensitive hair. But with continuous use with X-tenso Care, hair fibre is reconstructed from the inside out, preventing it from breakage and dryness.

Keratin Steam Bond Service – the first steam smoothing service with the ultimate repair of Pro-Keratin found in X-TENSO CARE. You have two choices depending on the permanent look you want to achieve: